The new product "Wasakkan," launched by the chicken franchise Mexicana in September under the concept of "Unmistakable Crunchiness," has drawn significant attention in the industry as it maintains a high sales growth rate and becomes another mega-hit following "Chifeeling," receiving an enthusiastic response from consumers.
Mexicana Chicken's new "Wasakkan" stands out for its intensified crispy texture and a balanced spicy flavor both on the outside and inside, offering a unique crunch and spiciness that anyone can enjoy without hesitation. To achieve this distinctive texture, Mexicana developed and used a powder and brine optimized specifically for the product. According to company representatives, the product was launched after a long period of effort, including in-depth analysis of recent consumption trends and customer needs, as well as multiple rounds of improvements.
Mexicana Chicken stated that through "Wasakkan," it aims to strengthen its brand competitiveness by expanding its product categories and implementing a differentiation strategy, while also broadening its base of loyal customers. To facilitate direct communication with consumers through "Wasakkan," Mexicana is focusing on a variety of marketing activities, including customer experience groups, promotions, and events.
Kim Yong-eok, Head of the Marketing Division at Mexicana, said, "Our new 'Wasakkan' product was developed after a long period of research and development, actively reflecting recent consumer trends and needs for variety and uniqueness. We are confident that customers will be captivated by the uniquely spicy flavor and differentiated crispy texture that only 'Wasakkan' can offer. We ask for your continued interest and support for Mexicana Chicken and our new product 'Wasakkan'."
Meanwhile, throughout October, Mexicana is running a promotion offering a 4,500 won discount on "Wasakkan" purchases made through the Mexicana Chicken app. This promotion runs until the 31st, and any member of the Mexicana Chicken app can receive the benefit when purchasing "Wasakkan." To participate, simply access the Mexicana app, click on a popup or banner to download the coupon, and use it during the purchase and payment of "Wasakkan" to receive the discount immediately.
Further details about this promotion, which is available through the Mexicana Chicken app, can be found on the official Mexicana website and app.
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