Gyeonggi Tourism Organization Shines in SNS Management... Wins Top Prize in Public Institution Category

On October 16, the Gyeonggi Tourism Organization received the Grand Prize in the Public Institution category at the 2025 Korea SNS Awards, held at the Press Center in Sogong-dong, Seoul.

The Korea SNS Awards is a leading domestic award in the field of social media communication, selecting and honoring institutions that actively engage with the public by comprehensively evaluating the social media communication capabilities of public institutions and companies. The event is hosted by the Korea Social Content Promotion Association and sponsored by the Ministry of Science and ICT and the National Information Society Agency.

The Gyeonggi Tourism Organization received high marks in this evaluation for its contributions to enhancing the reliability and promotional effectiveness of public institutions, particularly through communication with citizens and the public via social media and encouraging policy participation.

Currently, the Gyeonggi Tourism Organization operates YouTube and Instagram channels, producing a variety of series in different formats that showcase the province’s many tourism resources, providing viewers with entertaining and useful travel information.

Gyeonggi Tourism Organization won the Grand Prize in the Public Institution category at the 15th Korea SNS Awards held on the 16th. Kim Youngsik, team leader of Gyeonggi Tourism Organization (right), is taking a commemorative photo with Kim Minseop, vice president of the Korea Novel Contents Promotion Association, after receiving the award. Provided by Gyeonggi Tourism Organization.

This year, the organization has launched new YouTube series such as "Battle of the G-Guide," an English-language program for foreign visitors, and "GaengRG," which introduces pet-friendly tourist destinations. Additionally, it is attracting a wide range of viewers with shorts featuring the AI character "DalG."

A representative from the Gyeonggi Tourism Organization stated, "This award is the result of our efforts to revitalize tourism in the province by operating targeted channels tailored to the growing trends of diversity and personalization in travel." The representative added, "We will continue to actively utilize social media, increasing exposure such as subscribers and views with diverse content tailored to timing, trends, and generations, and do our best to promote the unique appeal of Gyeonggi Province."