Baemin Launches Special Campaign for World Food Day

Customer Participation Campaign Launched
Coupons Given for Donations

Woowa Brothers, the operator of Baemin, announced on the 16th that it will launch the "Zero Hunger Promotion: Eat Together" fundraising campaign in collaboration with the United Nations World Food Programme (WFP) to commemorate World Food Day and support meal assistance efforts.

World Food Day is an international observance designated by the Food and Agriculture Organization (FAO) of the United Nations to raise public awareness about food security and to promote global cooperation for agricultural development aimed at solving food-related issues. Countries around the world hold various events and campaigns to raise awareness of food shortages and seek solutions to these problems.

This campaign, which runs until October 24, encourages customers to donate at least 15,000 won to support meals for children and families worldwide. In return, Baemin will give a 10,000 won Baemin coupon to each donor. Separately, Baemin has pledged to make an additional donation of 10,000 won for every customer who participates in the campaign.

Kim Junghyun, Head of Value Management at Woowa Brothers, stated, "In celebration of World Food Day, we are working with the WFP to involve our customers in a campaign to address food issues," adding, "Baemin, which has been engaged in various social contribution activities such as the Baemin School Lunchbox program, will continue to do its utmost to build a robust food safety net."

Meanwhile, since 2020, Baemin has been running the "Baemin School Lunchbox" program, providing lunchboxes and Baemin meal vouchers to children in need during school vacations. Over the past five years, the program has delivered a total of 160,000 lunchboxes to 6,833 children, supported by donations totaling 2.38 billion won, including 580 million won from 14,718 customer donors and 1.8 billion won from Baemin itself.