[Today's New Product] Nongshim Launches "Nongshim Ramen Big Bowl"

Cup Noodle Version Launching on October 27

Nongshim announced on October 16 that it will launch "Nongshim Ramen Big Bowl" on October 27. This product is a cup noodle version of "Nongshim Ramen," which was first introduced in January to commemorate Nongshim's 60th anniversary, allowing consumers to enjoy it more conveniently.

Nongshim Ramen, made with domestic beef and rice to enhance quality, has gained popularity since its release for its chewy noodles and rich, spicy beef broth. The Nongshim Ramen Big Bowl inherits the strengths of the bagged noodle version and is targeted at younger consumers who prefer cup noodles. It can be prepared in the microwave for high quality, and the package design features a reinterpretation of the beloved 1975 "Brother First, Younger Brother First" illustration, now showing people exchanging ramen boxes instead of rice straw bundles for added fun.

Nongshim also plans to hold an event where customers who collect all three versions of the Nongshim Ramen Big Bowl illustrations and share proof on social media will be entered into a drawing to win a premium Korean beef set.

A Nongshim representative stated, "Nongshim Ramen Big Bowl is a product that allows you to easily enjoy the rich, spicy flavor of Nongshim Ramen made with Korean beef and rice in a convenient cup noodle format. We will continue to introduce products that combine Nongshim's 60 years of technology and brand value, fostering emotional connections with our consumers."