Attendance at 2026 S/S Collections in New York, Milan, Paris, and More
The group BTS has generated approximately 56 billion KRW (about 39.26 million USD) in media value at major global fashion weeks, according to recent analysis.
According to a report released on October 15 by influencer marketing platform Lefty, BTS recorded an Earned Media Value (EMV) of 39.26 million USD (approximately 56 billion KRW) during the 2026 S/S Women's Fashion Week.
EMV is an index that quantifies the reach, engagement, and brand exposure of social content in monetary terms, and is widely used in the fashion industry as a key metric for evaluating an individual's brand influence.
BTS attended the 2026 S/S collections held in New York, Milan, and Paris in September and October. RM (Bottega Veneta), Jin (Gucci), Jimin (Dior), V (Celine), and Jungkook (Calvin Klein) were each invited as brand ambassadors, drawing significant attention from local industry professionals and media.
According to the report, Jin and RM ranked second and sixth, respectively, as "Top Influencers" at Milan Fashion Week, while V and Jimin placed third and tenth at Paris Fashion Week. Jungkook generated 7.44 million USD (about 1.06 billion KRW) in media value simply by attending the Calvin Klein show, accounting for 30% of the brand's total value during the event.
According to global PR analytics platform Onclusive, Jin and RM were the most mentioned individuals on social media during Milan Fashion Week, ranking first and second, respectively. In particular, Jin accounted for 37.5% of all mentions throughout the entire fashion week. Jimin ranked second at Paris Fashion Week with a 17.06% share of mentions.
Meanwhile, J-Hope attended the 2025 A/W Men's Collection as a Louis Vuitton ambassador in January, generating 6.68 million USD (about 950 million KRW) in media value and ranking as the number one "Top Influencer." His posts accounted for 24% of the show's total media value.
BTS is currently working on a new album with the goal of making a comeback in the spring of 2026, and is preparing to launch a large-scale world tour afterward.
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