Baedal Minjok Partners with Gumi City to Expand Local Food Distribution

Promoting Local Agricultural Products on B Mart and Baemin Sanghoe
Joint Discovery of New Products and Sellers, and Special Promotions

Baedal Minjok is partnering with Gumi City in North Gyeongsang Province to boost the distribution of local agricultural products and promote mutual growth.

Woowa Brothers, the operator of Baedal Minjok, announced on the 2nd that it signed the "Baedal Minjok-Gumi City Community Co-Growth Win-Win Agreement" with Gumi City at the "2025 Gumi Local Food Festa," which was held at Seoul City Hall Plaza in Jung-gu, Seoul, on the 1st.

Officials from Baedal Minjok and Gumi City are taking a commemorative photo for the "Baedal Minjok-Gumi City Community Co-Growth Win-Win Agreement" at Seoul City Hall Plaza in Jung-gu, Seoul, on the 1st. From the left, Yang Jino, Vice Chairman of Gumi City Council; Kim Jangho, Mayor of Gumi; Yoon Seokjun, Chief Brand and Communication Strategy Officer of Woowa Brothers; Koo Ja-geun, Member of the National Assembly; and Kang Myunggu, Member of the National Assembly. Woowa Brothers

This agreement was initiated as Gumi City sought to expand the online distribution of locally produced agricultural goods, including rice, by listing them on "Baemin B Mart." Baedal Minjok plans to feature Gumi City's rice brand "Ilseonjeongpum" and other agricultural products not only on B Mart but also on "Baemin Sanghoe," its online marketplace for restaurant owners. The company also intends to continuously expand the range of products offered. Additionally, Baedal Minjok will collaborate with Gumi City to discover new products and sellers and organize various special promotions.

The two sides will also jointly implement programs to spread a culture of mutual growth within the local community. Baedal Minjok will design and operate programs for co-prosperity with small business owners in Gumi and for revitalizing the local commercial district, while Gumi City has agreed to actively support the identification, selection, and promotion of regions and small business owners eligible for Baedal Minjok's co-growth programs.