Netmarble Demonstrates Global Competitiveness at Its First Tokyo Game Show Appearance

Targeting Japan, a Subculture Powerhouse
Strengthening Global Brand Identity

The Tokyo Game Show (TGS) 2025, one of the world's top three game exhibitions, has come to a successful close. As leading Korean game companies made their debuts in succession, attention was drawn to Netmarble, whose global competitiveness was newly evaluated.

Provided by Netmarble

According to Netmarble on September 30, the company participated in TGS for the first time since its founding, targeting the Japanese market, which is known for its strong subculture. Netmarble showcased two new titles: "The Seven Deadly Sins: Origin" and "MonGil: Star Dive."

Notably, Netmarble expanded its IP portfolio by presenting new titles based on both popular intellectual properties and its own original IP, in addition to the genre-specific features. The company also demonstrated a thorough localization strategy by planning and operating booth programs tailored to the Japanese market. For example, the console version of "MonGil: Star Dive" was unveiled for the first time. Based on the preferences of Japanese users, Netmarble also organized events featuring popular local voice actors, interactive stage programs, and cosplay events.

Kang Dongki, Head of Business at Netmarble, discussed the global IP branding of "MonGil: Star Dive" during a media briefing. It is analyzed that by attracting local users to the booth with the popular Japanese IP "The Seven Deadly Sins: Origin," Netmarble was able to effectively raise global awareness of "MonGil: Star Dive."

A Netmarble representative stated, "The strategy showcased at TGS is the result of a sophisticated analysis of the Japanese market and a structural approach to expanding our presence in the global market. The organic combination of localization and IP strategies is a powerful tool that enables Netmarble to strengthen its global competitiveness."

The representative added, "Going forward, we will continue to closely analyze the needs of global users to reinforce Netmarble's unique global brand identity and strive for long-term growth."