Synergy with professional advertising firm Comway Blue
Captivating association members with differentiated videos and promotional materials
Bitseum Co., Ltd., a specialized management company for maintenance projects, is breaking away from the industry's standardized communication methods and leading the maintenance project market by positioning "unique online content" as its core competitive edge. Through a strategic partnership with the professional advertising firm Comway Blue, Bitseum is presenting content planning capabilities and promotional videos that cannot be replicated by competitors, thereby earning the trust of association members and introducing a new paradigm that increases project success rates.
The key differentiator for Bitseum lies in the "quality" of its content. The content born from the synergy between the two companies goes beyond simply delivering information; it resonates emotionally and empathetically with association members. Promotional videos that feel like cinematic films, stable high-definition live broadcasts of general meetings and briefings, candid interviews with association presidents, promotional songs and music videos capturing the vision of each project site, and branding content planned and distributed through media outlets-these are all unique results that only Bitseum can deliver.
This high-quality content is distributed to association members through a variety of channels, including YouTube, blogs, and dedicated apps, effectively blocking rumors and distrust, which are the biggest causes of project delays. As trust builds between associations and residents, projects naturally accelerate, leading to tangible outcomes such as cost reduction and improved efficiency. Taking it a step further, Bitseum is focusing on maximizing asset value by enhancing the brand image of each project site. Since the ultimate goal of maintenance projects is to maximize asset value, it is essential to highlight the strengths of each site and enhance its marketability from the early stages of the project.
Bitseum's strategy has already been proven successful at several key project sites. In particular, at Sindang District 10, the first site under the Rapid Integrated Planning initiative, Bitseum was selected as the project operator by leveraging its differentiated online communication content capabilities, overcoming fierce competition. Subsequently, explosive support from association members quickly raised the consent rate. Through this unique online communication and content strategy, Bitseum is recognized for accelerating project progress compared to traditional methods.
The industry is paying close attention to Bitseum's efforts to set new standards in maintenance projects through creative communication tailored to association members, as well as its PR content strategies aimed at maximizing the future asset value of project sites.
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