"Me Too!" Fans Lined Up... K-Pop Demon Hunters Package Sold Out in 100 Seconds

Nongshim Unveils Collaborative Products with K-Pop Demon Hunters

Last month, Nongshim collaborated with the Netflix animation "K-Pop Demon Hunters" to launch co-branded products featuring major characters from the show on its own products such as Shin Ramyun and Shrimp Chips.

K-pop group Huntrix eating cup noodles in Netflix's "K-Pop Demon Hunters." Netflix.

Joey, a member of Huntrix in Netflix's "K-Pop Demon Hunters," is seen tearing open a snack similar in shape to Shrimp Chips. Netflix.

This collaboration was made possible thanks to the interest and support of fans both in Korea and overseas. The similarities between Nongshim's "Shin Ramyun" and the in-show "Shin Ramyun" from "Dongshim," as well as snacks resembling Shrimp Chips, were quickly noticed by fans and spread online, naturally increasing consumer interest in Nongshim. In response, Nongshim partnered with Netflix to launch collaborative products and released a limited edition of 1,000 special package sets on its official online store, Nongshimmall, featuring designs inspired by the animation.

During this process, the number of new subscribers to Nongshimmall increased more than twentyfold compared to usual, and the special products sold out within just 100 seconds of launch. Riding on this success, Nongshim proceeded with additional sales of the special package.

Nongshim is also continuing its collaboration with "K-Pop Demon Hunters" in overseas markets. After entering major North American retail channels such as Costco, Kroger, Walmart, and H Mart with its collaborative products, the company plans to expand to global markets including Europe, Oceania, and Southeast Asia.

Recently, Nongshim established a new global brand slogan for Shin Ramyun: "Spicy Happiness In Noodles (SHIN, Spicy Happiness in Ramyun)," aiming to strengthen communication with consumers worldwide. The third global branch of "Shin Ramyun Bunsik," which began operating in Ho Chi Minh City, Vietnam at the end of August, marks the first offline example of showcasing the value of "SHIN." By offering a variety of Shin Ramyun-themed content, visitors can experience happiness, which is then naturally shared through social media, further enhancing the brand value of Shin Ramyun.

Nongshim plans to continue expanding the reach of K-ramyun through a variety of experiential content. A Nongshim representative stated, "We will continue to expand consumer touchpoints through collaborations with diverse cultural content, and sincerely promote the taste and value of K-ramyun and K-snacks."