Analyzes User-Generated Content (UGC) for Curated Recommendations
Provides Tips on Essentials, Traffic Conditions, and Photography
On the afternoon of September 27, the "Seoul International Fireworks Festival 2025" will open at Yeouido Hangang Park in Yeongdeungpo District, Seoul. Every year, over one million spectators gather, creating fierce competition for the best viewing spots. This year, Naver's artificial intelligence (AI) search service has drawn attention by recommending so-called "hidden prime spots."
If you enter "Yeouido Fireworks Festival hidden prime spots" into the Naver search bar, the AI search summary service, "AI Briefing," appears at the top of the results. This service analyzes user-generated content (UGC) from Naver blogs, cafes, and Knowledge iN, and organizes representative viewing locations such as Ichon Hangang Park, Nodeul Island, Seonyudo Park, and Yongyangbongjeojeong Park.
On the 26th, one day before the "Seoul International Fireworks Festival 2025," citizens are spreading mats and securing their spots around the event venue. Ichon Hangang Park is introduced as having an open view and relatively low congestion. For the Noryangjin Fish Market parking tower, the service provides information on specific floors, offering details that can only be gained from on-site experience. On the other hand, Seonyudo Park comes with a caution that some views may be obstructed by bridge structures.
This service not only provides simple location guidance but also offers tips based on actual reviews. Advice such as "Arriving before 10 a.m. increases your chances of securing a prime spot," and "After noon, targeting lesser-known locations is more effective," as well as a checklist for essentials like mats and snacks, are included.
Additionally, the search results present related questions such as "How to take great photos at the fireworks festival," "How to avoid traffic congestion on the day of the event," and "Safety guidelines." Users can continue exploring by clicking, without having to enter separate search terms.
Naver stated, "Authentic experiences accumulated through blogs, cafes, and Knowledge iN are a unique strength," adding, "AI Briefing provides a search experience that ensures both the latest information and reliability." The company particularly emphasized that for timely and on-site topics like the fireworks festival, real-time accumulation of UGC is the key driving force behind differentiated search results.
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