- 2025-2026 Fall & Winter Collection Unveiled: A Harmony of Traditional Refinement and Contemporary Sensibility
- An Exclusive Preview Featuring a Fusion of Piano Performance and Runway
Eleventy, the Italian luxury brand operated by IDLOOK (CEO Kim Jaepoong), successfully held an exclusive preview of its 2025·2026 Fall & Winter collection at Hwikyumjae in Seoul on September 23.
During this event, Eleventy showcased its philosophy of "timeless elegance" and "sustainability" within the context of Hwikyumjae, a Korean folk cultural heritage site. The values preserved within longstanding traditions and the brand's modern reinterpretation came together in this space, capturing the attention of industry insiders and fashion professionals. The presence of celebrities such as actors Namkoong Min and Gong Myung added further prestige to the occasion.
The 2025·2026 Fall & Winter collection presented at the preview embodies a harmonious blend of traditional refinement and contemporary sensibility. While maintaining the elegance of the past, Eleventy reinterpreted timeless style in a modern way, focusing on the fusion of high-quality materials and sophisticated details with refined silhouettes. Consistently drawing inspiration from nature each season, Eleventy enhanced its base palette of white, cream, and gray with new hues such as soft clay, blueberry, raspberry, ocean blue, and vicuna, creating a luxurious atmosphere.
An Eleventy representative stated, "For this preview, we combined Eleventy's philosophy of modern Italian classics with the spatial value of the traditional hanok, Hwikyumjae, to offer guests an artistic experience. The addition of a live piano performance on site further elevated the elegance and emotional resonance of the collection."
Eleventy was founded in 2007 in Milan, Italy, by Marco Baldassari and Paolo Zuntini. Based on the philosophy of "Smart Luxury," the brand proposes restrained elegance rather than ostentatious consumption. Eleventy is committed to sustainable styles and materials, upholding the value of "Made in Italy" by collaborating with local artisans to deliver products of exceptional quality.
Signature items include knitwear that combines classic designs with premium materials, unconstructed jackets with minimal shoulder pads and lining for a lightweight feel, and pants made from formal fabrics that feature banding or drawstrings for added comfort. These products, crafted with artisanal dedication, embody refined quality and accessible sophistication, reinforcing Eleventy's presence in the global market as a purveyor of timeless fashion.
Currently, Eleventy is available at major department stores including Shinsegae Department Store Gangnam, Hyundai Department Store Main Branch, Lotte Department Store Avenuel, Galleria Main Branch, The Hyundai Seoul, Hyundai Department Store Trade Center Branch, and Lotte Department Store Main Branch. Moving forward, the brand plans to further expand its offline retail presence and offer a variety of brand experiences to broaden its connection with customers.
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