'ANUGA 2025' to Feature K-Food Pavilion with 88 Booths
Sempio's 'Organic Yondu' Wins Innovation Award, Showcasing Technological Excellence
The Korea Food Industry Association announced on September 23 that it will participate as the Partner Country at 'ANUGA 2025,' the world's largest food fair, which will be held in Cologne, Germany from October 4 to 8 next month.
ANUGA is the world's largest business-to-business (B2B) food exhibition, attracting over 8,000 companies from 118 countries and more than 160,000 visitors. This marks the first time since the COVID-19 pandemic that Korea has been selected as the Partner Country. With the recent global popularity of K-content, K-food is also gaining increased international recognition.
The association will operate the 'K-Food Partner Country Pavilion' together with 13 companies, including Namyang Dairy Products, Nongshim Taekyung, Daedoo Food, Daesang, Lotte Wellfood, Lotte Chilsung Beverage, Binggrae, Sempio Foods, Origin Gourmet, Youngpoong, Paldo, Pulmuone, and Harim. Located at the entrance of the main hall, the pavilion will feature 88 booths, showcasing the full spectrum of Korean food-from traditional fermented foods to street foods like ramen and chicken, as well as food tech-based alternative foods.
The exhibition will be organized around three themes: modern reinterpretations of tradition, street foods that have captivated global tastes, and the health-oriented vegan zero-calorie trend. Sempio Foods' 'Organic Yondu' was also selected for the innovation award at ANUGA's 'Taste Innovation Show.'
Nongshim Taekyung will present plant-based alternative meat and seasoning sauce products developed with its proprietary technology. Daedoo Food will demonstrate K-desserts on-site with fish-shaped pastry and shaved ice machines, and will introduce gluten-free potato bread. Daesang will focus on its global brand 'O'Food' and 'Jongga,' the top kimchi export brand, highlighting products manufactured locally in Europe.
Sempio Foods will feature health-oriented fermented foods such as Organic Yondu and gluten-free gochujang. Pulmuone will differentiate itself with food tech products like tofu noodles, plant-based bulgogi rice balls, and alternative meat steaks. Origin Gourmet will showcase K-fried chicken, tteokbokki, and hot dogs to appeal to European consumers.
Namyang Dairy Products will highlight 'Aikkoya,' a nutrition meal tailored for infants and toddlers, 'French Cafe Coffee Mix' made with non-fat milk, and 'Chupa Chups Carbonated Drink,' which reportedly sells two bottles every second worldwide. Lotte Wellfood will introduce its sugar-free brand 'Zero' candies and jellies, three types of 100% plant-based ice cream under the 'JOEE' brand, as well as 'Pepero' and the home meal replacement (HMR) brand 'Chefood.'
Lotte Chilsung Beverage will prominently feature 'Saero,' a sugar-free soju that sold 100 million bottles within seven months of its launch. Its main lineup will also include fruit-flavored soju 'Soonhari,' the carbonated drink 'Milkis,' and the premium juice 'Aloe Vera.' Binggrae will target the European market by reimagining its popular ice cream 'Melona' as an oat-based vegan product, and will also showcase 'Samanco,' which is gaining popularity overseas.
Youngpoong will present 'Yopokki' cup tteokbokki, frozen japchae, and pancakes, while Paldo will feature a wide range of K-ramen, including Bibimmyeon, Wangttukkeong, and the Volcano series. Harim will make its mark with processed Korean food products such as samgyetang, the home meal replacement 'The Misik,' and the children's ramen 'Foodie Buddy.'
During the fair, a 'K-Food Free Tasting Stand' will be set up on the main boulevard. Park Jinseon, President of the association, said, "It is timely for Korea to participate as the Partner Country at ANUGA 2025, as the global Korean Wave continues to grow and K-food's popularity spreads. This will be an opportunity for K-food to establish itself not just as a consumer good, but as a global culture."
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