Gangwon Province Successfully Holds Traveling Direct Market... Up to 20% Off on Ginseng and Hanwoo Beef

Gangwon Province Hosts Chuseok Local Food Market with Over 50 Farms and Organizations
Newly Harvested Rice, Fruits, Ginseng, Hanwoo Beef Offered at 15-20% Discount
Governor Kim Jintae, Gangwon NongHyup, and Dongchuncheon NongHyup Cooperative Leaders Participate

Gangwon Special Self-Governing Province (Governor Kim Jintae) successfully held a direct transaction market for Chuseok, where producers visit customers, at the provincial government fountain park on the 23rd.

Kim Jintae, Governor of Gangwon Special Self-Governing Province, is holding a direct transaction market for Chuseok where producers visit customers at the provincial government fountain park on the 23rd. Provided by Gangwon Special Self-Governing Province

This market was jointly organized by the province and the Gangwon Headquarters of NongHyup Agribusiness Group (hereafter "Gangwon NongHyup") to promote the consumption of agricultural and specialty products from Gangwon for Chuseok, the nation's largest traditional holiday. More than 50 local food-producing farms and organizations from Chuncheon, Wonju, Hongcheon, Hoengseong, Yanggu, and Goseong participated in the event.

The main items sold included newly harvested rice, fruits, wild greens, mushrooms, a variety of ritual food ingredients, fresh vegetables, processed agricultural products, Gangwon Hanwoo beef, and Gangwon ginseng, all offered at prices 15 to 20 percent lower than market rates.

On this day, Governor Kim Jintae, Eom Yunsun, Chair of the Provincial Agriculture and Fisheries Committee, Kim Kyungrok, Head of Gangwon Headquarters of NongHyup Agribusiness Group, and Jeong Jongtae, Head of Dongchuncheon NongHyup Cooperative, along with many other officials from related organizations, attended to encourage the participating farms and organizations. They also promoted Gangwon's excellent agricultural and specialty products to the provincial government staff and residents to boost sales and consumption.

In particular, Gangwon NongHyup operated a promotional booth (event) for residents to raise awareness of the value of local food, and donated local food packages worth 10 million won (200 boxes) to the Gangwon Community Chest of Korea (Sarangui Yeolmae).

Additionally, to promote the consumption of Gangwon rice, an event was held where new members of the Gangwon Rice online mall and customers who purchased more than 10 kilograms of Gangwon rice received a box of instant rice as a gift.

Governor Kim Jintae stated, "Local food, where food produced in the region is consumed within the region, is what truly enhances the value of our agriculture," adding, "The province will continue to take an interest and provide ongoing support for direct transaction markets and the revitalization of local food, so that producers and consumers can come together in the future."