Hanwha Life Financial Services and Naver Pay Form Strategic Partnership... Fintech Added to Insurance

Advancing Personalized Financial Services
Through Data and AI Integration

Hanwha Life Financial Services and Naver Financial announced on the 23rd that they have signed a comprehensive business partnership agreement to expand the digital financial ecosystem.

From the left, Seungwoo Lee, Head of Financial Strategy at Hanwha Life Financial Services, Seungyoung Choi, CEO of Hanwha Life Financial Services, Sangjin Park, CEO of Naver Pay, and Jaebak Jo, Vice President of Naver Pay, are posing for a commemorative photo at the business agreement ceremony on the 22nd. Hanwha Life

Through this agreement, the two companies plan to provide customers with more innovative and personalized financial services.

Through this partnership, they will pursue initiatives such as providing insurance and financial advisory services based on Naver Pay’s coverage analysis, developing financial recommendation and consultation solutions utilizing artificial intelligence (AI), and linking Naver Pay’s payment service with the financial value chain.

The two companies aim to enhance the efficiency of digital distribution for insurance and financial products, while accelerating the advancement of customized services for customers.

Lee Seungwoo, Head of Financial Strategy at Hanwha Life Financial Services, stated, "By integrating Naver Pay’s fintech capabilities, we will maximize the efficiency of our sales channels and provide consumers with optimized financial planning services," adding, "We also expect to create new market opportunities."