Kolon Sport Selects Actor Steven Yeun as New Ambassador

Steven Yeun: "The Essence of Life Lies in Tranquil Moments Within Nature"

Kolon Industries FnC Division (Kolon FnC) announced on September 26 that its outdoor brand Kolon Sport has selected actor Steven Yeun as its new ambassador for the 2025 Fall/Winter season.

This collaboration is a partnership based on a shared philosophy about life and nature. Steven Yeun emphasized, "Humanity and nature are inseparable, and the essence of life is found not in endlessly repeating routines, but in tranquil moments within nature." Kolon Sport also regards nature as a space for rest and the joy of existence, and as a brand that seeks communion with nature, it found philosophical resonance with Steven Yeun, leading to this partnership.

The entire campaign was filmed on analog film. Through video and still images, it captures a depth and human sensibility that is difficult to achieve with digitally enhanced modern advertising. Steven Yeun maintains an analog approach through his creative practice OGT, which he launched with C47 Agency. He also draws profound meaning from the simple questions that arise only when one surrenders oneself to nature.

In some scenes of the campaign, Steven Yeun engages in conversations with his daughter, asking questions such as, "Does experiencing nature always have to mean climbing the most treacherous peaks or crossing raging rivers?" The answers are intentionally left unspoken, inviting viewers to step into nature themselves and seek their own answers.

A Kolon Sport representative stated, "Steven Yeun's sincerity and attitude toward nature closely align with the values our brand pursues. We expect that Kolon Sport will be able to deliver the essence of experiences in nature to a global audience in a broad and authentic way."