KB Asset Management is introducing a new concept in YouTube content by combining investment education with entertainment, becoming the first in the asset management industry to do so.
On September 23, KB Asset Management announced that it had released a teaser for the "From Today, RISE ETF" series through the official RISE ETF YouTube channel.
"From Today, RISE ETF" is an "investment study variety show" that presents the learning process from a beginner's perspective in an entertainment format, rather than relying on one-sided lectures from exchange-traded fund (ETF) experts. The series was designed to break away from the rigid image of traditional financial education and deliver both laughter and learning. Starting with the teaser, the series will continue with official episodes over the next five weeks.
The ETF study group consists of popular comedian Hwang Jesung, band Peppertones member Lee Jangwon, Oh My Girl's Seunghee, and broadcaster Lee Hyesung.
Hwang Jesung stimulates curiosity with quirky yet insightful questions, while Lee Jangwon helps with calm and logical analysis. Seunghee brings energy with her candid and lively reactions, and Lee Hyesung, serving as the study group leader, enhances the learning effect with systematic organization and stable hosting.
Lee Sujin, head of KB Asset Management's ETF Product Marketing Office, participates to lead the learning process, covering everything from ETF basics to practical applications.
The teaser begins with the question, "Why did Warren Buffett recommend the S&P500 ETF in his will?" and offers a preview of the cast's unique learning styles and cheerful reactions.
No Areum, head of KB Asset Management's ETF Business Division, said, "By presenting investment, which often feels difficult, as an entertainment content, we hope to lower the entry barriers for young investors. Through the journey of growth shared by the cast and viewers, we want 'RISE ETF' to become a friendly starting point for investment among investors in their 20s and 30s."
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