Samsung Electronics has decided to increase DRAM prices by up to 30% in the fourth quarter. The company will also raise NAND flash prices by 5 to 10%. This simultaneous price hike by major global memory manufacturers is attributed to the explosive growth in demand for artificial intelligence (AI) servers.
According to the semiconductor industry and foreign media on September 22, Samsung Electronics recently notified major clients of these price adjustments. Previously, Micron and SanDisk had also announced price increases, and with Samsung Electronics, the world's largest memory manufacturer, joining in, the price surge is spreading across the industry.
The industry sees this as a response to the surging demand for high-capacity memory, driven by large-scale AI infrastructure investments from major US big tech companies such as Google and Microsoft, as well as Chinese firms like Tencent and Baidu.
As a result, Samsung Electronics and SK Hynix are receiving a flood of orders for server products such as high-bandwidth memory (HBM), graphics DRAM (GDDR7), and low-power DRAM (LPDDR5). Demand for NAND flash-based solid-state drives (SSD) is also expanding in tandem.
Meanwhile, on this day, Samsung Electronics' stock price closed at 83,500 won, up 4.77%.
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