See the Entire iPhone 17 Series at LG Uplus Gangnam Pop-up

Full Lineup of iPhone 17, Apple Watch, and AirPods on Display
Featuring Works by Contemporary Artist Cha Minyoung

LG Uplus announced on September 21 that it will hold a pop-up exhibition where visitors can view the entire Apple iPhone 17 series at the complex cultural space "Ilsangbi Ilsangui Teum by Uplus" in Gangnam-gu, Seoul.

An LG Uplus model is introducing the iPhone 17 series pop-up exhibition at the complex cultural space "Ilsangbi Ilsangui Teum" in Gangnam-gu, Seoul. Provided by LG Uplus

LG Uplus explained that this pop-up, which showcases the entire lineup from the iPhone 17 series to Apple Watch and AirPods, is the only one of its kind among flagship stores operated by domestic telecommunications companies.

The exhibition space is themed around LG Uplus's iPhone 17 campaign slogan, "Make your iPhone unique to you, make it different with Uplus," and features orange, the signature color of the iPhone 17 series.

On the first floor, the entire iPhone 17 series lineup is displayed, along with the Apple Watch Series 11, Ultra 3, SE 3, and AirPods Pro 3. Works by contemporary artist Cha Minyoung are mainly exhibited on the second floor, with some pieces designed so that visitors can listen to sounds through the AirPods Pro 3.

LG Uplus customers who visit the exhibition will receive a cocktail and an exclusive tea coaster at the "Sunrise Cocktail Bar."

Lee Hyunseung, Executive Director of Subscription and Omni-Platform at LG Uplus, said, "We will continue to provide differentiated experiences where Millennials & Gen Z can enjoy not only products but also exhibition artworks, and engage with our brand."