Promotion of Eased Consumer Coupon Program Criteria
Relaxed Conditions to Alleviate Cost-of-Living Burden
More Benefits for Consumers and Small Business Owners
Gyeonggi Province’s public delivery app, Delivery Express, will change the distribution of consumer coupons starting in October, following the Ministry of Agriculture, Food and Rural Affairs’ plan to ease the “Public Delivery App Activation Consumer Coupon Program” criteria.
Gyeonggi Province Corporation announced on the 21st that, beginning October 1, the conditions for distributing public delivery consumer coupons will change from the previous requirement of two orders of 20,000 won or more per person per month to an immediate 5,000 won discount coupon for a single order of 20,000 won or more (limited to once per person per day).
Since June 10, the Ministry of Agriculture, Food and Rural Affairs has been promoting the public delivery app activation consumer coupon program to alleviate the management burden on small restaurant owners and provide benefits to consumers. The latest relaxation of criteria aims to further boost public delivery app usage during Chuseok, with the intention of easing the cost-of-living burden for the public.
A representative from Gyeonggi Province Corporation stated, “With the consumer coupon criteria being further eased, discount coupons will be provided to consumers immediately, making them more convenient to use, and at the same time, franchise owners will have more opportunities to increase orders, which is expected to have a positive impact.”
Meanwhile, Gyeonggi Province Corporation conducted a survey of 4,389 Delivery Express franchise owners from August 20 to September 3. The results showed that 35% of respondents cited the “Livelihood Recovery Consumer Coupon” as the most effective promotion for increasing Delivery Express sales at their stores, recording the highest response rate.
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