Korean Dramas and Entertainment Shows Go Global with First "Series On Board" Event in Seoul

Thirteen Production Companies and About Eighty Overseas Buyers Participate

The Korea Creative Content Agency successfully held the "2025 Series On Board: Seoul" event at COEX in Seoul on the 18th.

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency held the "Series On Board: Seoul" for the first time at COEX in Seoul on the 18th, in conjunction with the international broadcasting and video market (BCWW).

The event brought together thirteen production companies, including EOCONTENTSGROUP, WHYNOTMEDIA, and ASTORY, along with about eighty overseas buyers, who participated in one-on-one consultations and customized networking sessions.

Kim Doyeon, CEO of Studio Target, said, "We were able to concretize the discussions that have been ongoing overseas on the domestic stage," adding, "This will serve as a turning point leading to joint development and production." Mika Morishita, Director of the Visual Industry Promotion Organization (VIPO) in Japan, stated, "I attended both the Tokyo and Seoul events," and expressed hope that "Korean and Japanese production companies will expand their opportunities for joint production."

Series On Board is a program that introduces domestic broadcasting and video IP to overseas markets and expands cooperative networks. Previously, it was held in Tokyo and Osaka, Japan, as well as Bangkok, Thailand. In Japan, 201 consultations led to deals worth 124.3 billion won, while in Thailand, 117 consultations resulted in deals worth 54.2 billion won.

This program will also be held in Madrid, Spain on the 30th, and in London, United Kingdom in November.

Yoo Hyunseok, Acting President of the Korea Creative Content Agency, said, "Series On Board is a direct point of connection between production companies and the global market," adding, "We will continue to actively support overseas expansion and the strengthening of competitiveness."