Samsung Expands Partnership with Coolblue Energy
Free Electricity for Samsung Appliances from 12:00 p.m. to 3:00 p.m.
Samsung Electronics' laundry appliances are eligible for free electricity during periods of high renewable energy production in the Netherlands.
According to the industry on September 19, Samsung Electronics expanded its partnership with Dutch energy supplier Coolblue Energy on September 17 (local time), allowing users of Samsung Electronics' laundry appliances to benefit from free electricity.
As a result, the two companies have decided to extend the electricity fee reduction, which was applied to Samsung Electronics' washing machines in June, to include dryers and all-in-one washer dryers. Households supplied with electricity by Coolblue Energy can use Samsung Electronics' washing machines, dryers, and all-in-one washer dryers between 12 p.m. and 3 p.m. with zero electricity charges. The electricity consumed during this period is automatically settled on the energy provider’s invoice, so customers can receive the free electricity benefit without any separate application process.
This initiative was introduced to help distribute excessive power demand. By encouraging the use of home appliances between 12 p.m. and 3 p.m., when electricity demand is lower, surplus power utilization can be increased and grid overload can be prevented.
Additional benefits are available when connecting with Samsung Electronics' AI home platform, SmartThings. By scheduling appliance operation times through SmartThings, users can remotely operate their appliances even when they are not at home.
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