Gift Letter, a Subsidiary of Hyper Corporation, Signs B2B Movie Ticket Supply Agreement with CGV

On September 17, Hyper Corporation announced that its subsidiary, Gift Letter, has signed a business agreement with the multiplex cinema chain CGV for the supply of business-to-business (B2B) movie tickets.

Through this agreement, Gift Letter will supply CGV movie tickets to corporate clients via B2B channels. Companies can use these movie tickets for various purposes, including employee benefits, customer gifts, and partnership marketing initiatives.

CGV is the largest multiplex cinema chain in South Korea, offering a differentiated movie-going experience with state-of-the-art screening facilities and specialized theaters such as SCREENX and 4DX.

This agreement enables Gift Letter to provide a wider range of mobile coupon solutions to corporate clients. In particular, movie tickets are highly versatile for corporate welfare and marketing purposes, and are expected to contribute to the expansion of the B2B market.

A representative from Gift Letter stated, "Through this strategic partnership with CGV, we are now able to offer more diverse solutions to our corporate clients," adding, "We will strengthen our position in the B2B market by expanding our mobile coupon services utilizing movie tickets."

Meanwhile, Gift Letter is a mobile commerce specialist company with over 400 partner brands and more than 800 partner companies. It develops, sells, and distributes mobile coupons exclusively for corporate clients.