500,000 Won Per Bus
On September 17, Imsil County in North Jeolla Province announced that it will provide incentives to travel agencies that attract group tourists during the 2025 Imsil N Cheese Festival, its representative festival.
Imsil County will provide incentives to travel agencies that attract group tourists during the 2025 Imsil N Cheese Festival, its representative festival. Photo by Imsil County
This year's festival has been extended by one day, running for five days from October 8 to 12. Agencies that meet the support requirements-such as visiting the festival venue and tourist attractions, and providing meals-will receive 500,000 won per bus if they attract a minimum number of participants.
The support is available to travel agencies outside North Jeolla Province that bring at least 30 domestic tourists, and to agencies nationwide-including those in North Jeolla Province-that bring at least 15 foreign tourists. The requirements have been updated to include one meal at the festival venue and an extension of the minimum stay from two to three hours, allowing visitors to enjoy more sights and food.
To receive the incentive, travel agencies must submit a preliminary plan to the county and, within 15 days after the trip, submit a payment application and supporting documents. Detailed information can be found on the Imsil County website under the public notices section.
Governor Sim Min stated, "As this year marks the 11th anniversary, we are implementing this support program to ensure the successful hosting of the nation's one and only cheese festival, where 10 million chrysanthemum flowers and delicious cheese come together. We expect the excitement of the October festival to continue," adding, "We will accelerate efforts to attract group tourists by developing appealing tourism products so that many visitors can experience the charm of Imsil."
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