21 Million Cups Sold Over Six Years
Exported Abroad Last Year, Including Hong Kong
Starbucks Korea announced on September 17 that it will begin selling the 'Black Glazed Latte'.
Since its debut in 2019, this beverage has generated significant buzz every year, even earning the nickname 'Beolgeulla'. To date, more than 21 million cups have been sold. The 'Black Glazed Latte' is a drink developed in-house by the Starbucks Korea beverage team, characterized by the harmony of rich, deep coffee and sweet, smooth glazed foam. Last year, it also gained attention overseas as it was exported to markets such as Hong Kong, Indonesia, and Taiwan.
This year, in addition to the Black Glazed Latte, Starbucks is introducing new beverages such as the 'Matcha Glazed Tea Latte' and 'Marron Espresso Cream Latte'. The company expects high demand for the matcha drink, in line with the recent 'healthy pleasure' trend. The dessert lineup has also been expanded, with new chestnut-based items like the 'Marron Mont Blanc Cheese Cake' and 'Marron Madeleine'.
Starting September 19, Starbucks will launch a limited-time promotion alongside the release of these new products.
Customers who select one of the four autumn beverages (Black Glazed Latte, Matcha Glazed Tea Latte, Marron Espresso Cream Latte, or Peach Mango Sunset Blended) and one of three food items will receive a silicone food bag set for 12,900 won. Additionally, ordering the new beverages through Siren Order or the application delivery service will earn customers three extra stars.
Furthermore, Starbucks is collaborating with the global fashion brand BAPE to offer a special event: from September 25 to 28, customers who spend at least 25,000 won including handcrafted beverages will receive a Baby Milo coaster.
Lee Sangmi, Starbucks marketing manager, stated, "The autumn promotion is a meaningful season that includes Chuseok, one of Korea's major holidays. We have prepared products and events so customers can share happy moments with their loved ones," adding, "We hope you experience the essence of autumn, filled with the aroma of coffee, at Starbucks before anywhere else."
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