11st Beauty Brand "Scinic" Launches Daiso-Exclusive Men's Cosmetic Line

Available at Over 800 Daiso Stores Nationwide and Online
A Total of Six Products Including Cleansing Foam and Sunscreen
Uniform Pricing at 3,000 Won and 5,000 Won

On September 17, SK Square subsidiary 11st announced that its beauty brand 'Scinic' has launched the Daiso-exclusive men's cosmetic line 'Scinic Power Homme'.

SK Square subsidiary 11st launched 'Scinic Power Homme,' a men's cosmetic line exclusively for Daiso. Photo by 11st

The Scinic Power Homme line consists of a total of six products, including three types of 'All-in-One Fluid' with various skincare functions, as well as cleansing foam, sunscreen, and lip balm. These products are available at over 800 Daiso offline stores nationwide and through the Daiso online mall. Each product is priced at either 3,000 won or 5,000 won.

Previously, as the ultra-low-priced cosmetics market gained attention, Scinic began selling a 3,000-won small-sized sunscreen and booster serum at GS25 convenience stores in December of last year.

The newly launched 'Scinic Power Homme All-in-One Fluid' (150ml) is designed for men who find multi-step skincare routines burdensome, combining the functions of skin toner, lotion, and essence. It is available in three variants: 'Hydro Firming' for dry skin, 'Cica Soothing' for sensitive skin, and 'Vita Tone-Up' for dull skin, allowing users to choose according to their skin type.

Currently, Scinic products can be found on open markets such as 11st and Naver, as well as on fashion and beauty platforms including Olive Young, Ably, Musinsa, Beautykurly, and Zigzag. Offline, the sun care line is available at about 800 Olive Young stores, the men's line at about 800 Daiso stores, and small-sized sun care and basic skincare products at GS25 convenience stores. Scinic is also available on global platforms in 25 countries, including Amazon in the United States and Japan.