Artue Introduced as an Innovative AI Startup at OpenAI Korea Launch Event

The Only Startup Collaboration Among 12 Korean Companies Announced

The global artificial intelligence (AI) art platform "Artue" was introduced as a leading innovative AI platform representing Korea at the keynote of the OpenAI Korea opening ceremony, held on September 11 at Pi Factory in Gwangjin-gu, Seoul.

Habitus Associates, the art tech company operating Artue, announced on September 15 that it was featured as a collaboration case with OpenAI, drawing attention as a pioneering example of integrating art and AI technology.

At the OpenAI Korea opening ceremony keynote, Artue is being introduced as one of Korea's leading innovative AI platforms.

During the keynote session on September 11, Brad Lightcap, Chief Operating Officer of OpenAI, highlighted Artue as a flagship collaboration case that has revolutionized the art market by applying OpenAI's ChatGPT technology. Other domestic partners mentioned included GS, Toss, LG Electronics, LG Uplus, Krafton, Kakao, KT, Yanolja, Cafe24, Tving, and SK Telecom. Among Korean startups, Artue was the only company recognized as a collaboration case.

Artue leads the digital transformation of the global art ecosystem as a platform that intermediates art search and transactions by integrating an AI-based personalized curation engine with digital twin technology. In particular, Artue has implemented OpenAI's ChatGPT to operate a conversational search service that understands and recommends artworks like a human.

Song Boyoung, CEO of Habitus Associates, stated, "The convergence of AI and the art industry is becoming a new standard for the global art market, going beyond a simple technological experiment." She added, "Artue being introduced at the OpenAI Korea launch event is a symbolic case demonstrating that a technology company from Korea can take the lead on the global stage."