"Have Only You Been Eating Something This Delicious?"... American Rapper Shouts Out 'K-Burger' During Korea Concert

Tyler, The Creator Shouts Out Mom’s Touch During Concert
Spotlight on Edward Lee Menu... BTS V Shares His Own Photo

American rapper and producer Tyler, The Creator has drawn attention by highly praising the Korean chicken and burger brand Mom's Touch during his concert in Korea.

Members of BTS (J-Hope, V, RM) and Tyler the Creator. Photo by RM Instagram

At Tyler's concert, the "Cromacotifa Tour," held on September 14 at Hall 10 of KINTEX Exhibition Center 2 in Goyang, Gyeonggi Province, he addressed the audience during the performance, saying, "Do you know what I had for lunch today? You'll never guess. I had Mom's Touch today." He added, "The Edward Lee Chicken Burger. Oh my god, have only you been eating something this delicious?"

He continued, "It came in a yellow box and was covered in sauce. I was wondering, 'What kind of Korean sauce is this?' I've never eaten anything like it before," and added, "When I looked at the chicken, it was golden. I took a bite and, oh my god, it was so delicious."

Tyler repeatedly expressed his amazement, asking, "Is it even allowed to be this tasty?" He shouted to the audience, "Shout-out to Mom's Touch," and "Make some noise for Mom's Touch." The term "shout-out" is used in hip performances to show respect or admiration.

Certification photo posted by BTS member V on his social media. V Instagram

BTS members V, RM, and J-Hope, who attended the concert that day, also laughed at Tyler's remarks. Right after the concert, V posted a photo of himself wearing a Tyler T-shirt and a picture of a Mom's Touch burger on his social media, adding the message, "Welcome to Korea. I'm going to eat Mom's Touch tonight. You have to try it," generating even more buzz.

Mom's Touch is a domestic chicken and burger specialty brand established in 2004. Earlier this year, in collaboration with chef Edward Lee-who was responsible for the state dinner at the White House during the 2023 Korea-U.S. summit and was the runner-up on Netflix's "The Final Table"-the brand launched a new product, the Edward Lee Thigh Burger. The burger sold out in just 30 minutes during the pre-order period, demonstrating its huge popularity. Subsequently, the Edward Lee Big Thigh Boneless, released in March, sold over 100,000 units in just one week, setting a new record for the fastest and highest sales of a new chicken menu item in Mom's Touch history.