Two-Year Partnership and Joint Marketing Initiatives
1,115 Square Meters of Digital Signage to Be Supplied by Next Season
65-Meter Giant Display to Be Installed at Stadium Entrance Gate
LG Electronics has entered into a partnership with the prestigious NFL team, the Baltimore Ravens, to supply digital signage to their home stadium.
Recently, LG Electronics signed a two-year official partnership with the Baltimore Ravens. As part of this agreement, the company will participate in the large-scale renovation of the Ravens’ home stadium, M&T Bank Stadium, and collaborate on joint marketing initiatives targeting the team’s supporters.
By the next season, LG Electronics will install a total of 1,115 square meters of new digital signage at M&T Bank Stadium. Four ultra-large, ultra-high-definition displays will be installed in the east, west, south, and north sections of the stands, including the central scoreboard, to vividly convey the excitement of the game and enhance fan engagement and immersion. In particular, an approximately 65-meter-long giant display at the spectator entrance gate is expected to become a new symbol of the stadium.
In addition, more than 100 LG TVs will be installed throughout the stadium’s interior corridors and along various routes used by spectators.
After the season ends, LG Electronics plans to install approximately 215 square meters of LED (light-emitting diode) displays on the exterior walls as part of the stadium’s exterior renovation. These mesh LED displays are lightweight and flexible, making them suitable for installation on high or curved surfaces. Additional high-resolution screens will also be installed in outdoor plazas, with the goal of creating the best stadium environment in NFL history.
M&T Bank Stadium, with a seating capacity of approximately 71,000, is an ultra-large stadium that, together with LG Electronics’ innovative technology, is set to become a symbolic sports and cultural venue in Baltimore, Maryland.
Reflecting the brand identity of LG Electronics, which is recognized as “the most trusted home appliance brand” in the United States, the company will also hold a monthly event to select “the most trusted player” among Baltimore Ravens fans.
Based on innovative displays and cutting-edge technology that enhance the vividness of the game, LG Electronics is delivering innovative entertainment experiences to fans of various sports in the United States, including baseball, soccer, and American football.
In March, LG Electronics formed a strategic partnership with ANC, an agency specializing in stadium operations and advertising, to supply a comprehensive display solution covering approximately 842 square meters to Fenway Park, the home stadium of the Boston Red Sox in Massachusetts.
Earlier this year, in collaboration with AMB Sports & Entertainment, LG Electronics also supplied a 141-square-meter ribbon board encircling the field at Mercedes-Benz Stadium in Atlanta, Georgia.
Jung Kyuhwang, Executive Vice President and Head of LG Electronics North America, stated, “Through differentiated commercial displays that are transforming major stadiums across the United States, we will provide local sports fans with the best viewing experience.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
