Automated Recommendation Solution
That Considers Customer Preferences
On September 12, Farmkit announced that it is expanding and launching its proprietary preference analysis-based artificial intelligence (AI) hyper-personalized recommendation solution under the name 'TasteQ,' and will begin applying it across various industries in earnest.
TasteQ is a solution that goes beyond simple recommendations by analyzing customer preferences to automate tailored suggestions. Based on technology developed in-house by Farmkit, it considers not only individual preferences but also purchase intent and contextual factors to present customers with the most suitable options.
Through this, consumers can quickly discover desired products and content through recommendations that reflect their tastes. Brands and companies can optimize the customer purchase journey to increase conversion rates, and automatically deliver personalized marketing through hyper-personalized recommendations.
Prior to the launch of TasteQ, Farmkit had already provided this solution to food e-commerce businesses. Having confirmed significant demand for personalized recommendations in the beauty and personal care sectors, the company plans to expand into various industries.
Yang Sunheung, CEO of Farmkit, stated, "TasteQ is a scalable solution applicable to a wide range of industries and global markets," adding, "It will establish itself as an AI solution that anyone from large corporations to small brands can easily adopt to precisely understand customer preferences."
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