Belle Glos Ballad Sells Out During Pre-Sale
Kim Hee-sun Involved from the Planning Stage
Actress Kim Hee-sun achieved a complete sell-out of the pre-order stock for "Belle Glos Ballad," a wine launched in collaboration with renowned winemaker Joe Wagner.
Actress Kim Hee-sun achieved a complete sell-out of the pre-order stock for "Belle Glos Ballad," a collaboration with renowned winemaker Joe Wagner. Photo by Kim Hee-sun Instagram
According to industry sources on September 12, the first batch of approximately 1,500 bottles of Belle Glos Ballad was sold out within two hours during the pre-order event held at Lotte Department Store on September 6. Since then, there have been continuous inquiries about the possibility of securing additional stock.
F&B company FG and importer Keumyang International decided to urgently arrange air shipments to bring in more inventory ahead of schedule. Initially, only sea transport had been planned, but the logistics strategy was revised to meet consumer demand.
FG and Keumyang plan to restock the second batch as quickly as possible to prevent another early sell-out.
Belle Glos Ballad is made from Pinot Noir grapes grown in the Santa Barbara region of California. It is characterized by its pronounced acidity and structure, and is priced in the 100,000 won range. Kim Hee-sun, a wine enthusiast and celebrity, participated from the planning stage and is also serving as the brand model.
Joe Wagner is the successor of the founder of Caymus Winery. He launched Belle Glos at the age of 19, and in 2015, sold his own brand Meiomi for 315 million dollars (approximately 430 billion won), earning him the title of "the 430 billion won sale legend." Currently, Copper Cane owns a total of nine brands, including Belle Glos, Quilt, and the Chardonnay brand Boen.
This recent success follows the boom of "Peaceminusone Highball" by singer G-Dragon (real name Kwon Jiyong), which swept the alcoholic beverage market in the first half of this year. G-Dragon personally participated in the design, contributing to its immense popularity. The initial batch of 880,000 cans, released in April, sold out within three days, and in July, tens of thousands of cans released in Hong Kong and Taiwan were also sold out immediately after launch.
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