564 Guest Rooms and the Largest Club Lounge in Korea
Check Real-Time Congestion with the 'Smart Butler' App
Panoramic Views of Seoul and Wellness-Inspired Dining
Parnas Hotel announced on September 12 that it has officially unveiled its operational strategy for the premium urban wellness hotel, The Westin Seoul Parnas, which is set to open on September 15.
At a media briefing held at the Harmony Ballroom of The Westin Seoul on the same day, Parnas Hotel CEO Yeo Inchang stated, "Hotels are evolving beyond simple accommodations into complex spaces where guests can recharge both body and mind, maintain their daily routines, and enjoy leisure even while on business trips or vacations." He emphasized, "While individual tastes and goals may differ, the core value of life that all customers ultimately pursue is wellness."
The brand slogan of The Westin Seoul Parnas is "Where Your Life Unfolds." The hotel aims to deliver a differentiated "urban wellness" experience, enabling guests to regain balance and vitality of body and mind even amid the hustle and bustle of city life.
Parnas Hotel has extensive experience operating various hotels, including five-star properties such as Grand InterContinental Seoul Parnas, Parnas Hotel Jeju, and Nine Tree by Parnas, as well as premium business hotels. In addition, the company has successfully managed complex spaces like Parnas Tower and Parnas Mall, expanding its business across the lifestyle sector. The opening of The Westin Seoul Parnas is described as a new leap forward, combining accumulated operational expertise with the global brand’s wellness philosophy.
CEO Yeo explained, "We chose Marriott International’s Westin as the global brand that can create the most ideal synergy with the lifestyle values Parnas Hotel pursues." He added, "This is not merely a brand transition, but the beginning of a journey where a global wellness leader and Korea’s leading hotel company come together to write a new chapter in history."
The Westin Seoul Parnas is the first in Korea’s hotel industry to introduce the DCX (Digital Customer Experience) operational model. Through the exclusive guest mobile platform, Smart Butler, customers can access comprehensive hotel information simply by scanning a QR code. Guests can check real-time congestion information for major facilities such as the breakfast buffet and swimming pool, as well as control in-room amenities and book hotel programs.
The Westin Club, the hotel’s club lounge, is located on the 30th floor, the highest floor of the property. Spanning a total of 702 square meters, it is the largest club lounge among domestic hotels. Accommodating up to 149 guests at once, the space features panoramic views of Seoul’s cityscape, including the Han River and Seonjeongneung, through floor-to-ceiling glass windows along its curved facade. A distinctive feature is the provision of five separate dining services throughout the day, each at different times.
Additionally, the two-story Cosmopolitan Fitness Club boasts a total area of over 6,000 square meters. It is equipped with state-of-the-art exercise equipment from the premium fitness brand Technogym, and offers a systematic health management program that combines personalized training with dietary consulting by experts. Notably, guests can experience differentiated wellness through golf-specific content such as a swing analyzer and AR-based putting training system, an indoor swimming pool overlooking Bongeunsa Temple, and the Prime Motion Center, which is outfitted with top-tier hydraulic fitness equipment.
CEO Yeo stated, "By combining Parnas Hotel’s operational capabilities with the global wellness standards of the Westin brand, we aim to set a new benchmark for urban wellness, allowing guests to find balance and restore their own rhythm even in their busy daily lives." He added, "We hope you will show great interest and support for The Westin Seoul Parnas, a wellness hotel where you can discover true relaxation and inspiration in the heart of the city."
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