JYP Entertainment announced on September 10 that the music video for "Strategy," the title track of Twice's 14th mini album, has surpassed 100 million views on YouTube.
The "Strategy" music video, which was released on December 6 last year, surpassed 100 million views at around 11 p.m. on September 7, becoming Twice's 25th music video to reach this milestone.
With this achievement, Twice now has a total of 25 music videos-including their debut track "Like OOH-AHH," Japanese releases, and English singles-that have each garnered over 100 million views, continuing their record as the global female group with the most music videos to reach this mark.
The "Strategy" music video captures the excitement of falling in love and the playful strategies that come with it. The song is featured on the original soundtrack (OST) for the Netflix animation "K-Pop Demon Hunters" and has received a positive response both domestically and internationally since its release.
Twice continues to see success on global charts. According to the September 13 main chart "Hot 100" announced by Billboard in the United States on September 9 (local time), "Strategy" ranked 59th and "Takedown" ranked 58th. On the Spotify Weekly Top Songs USA chart (August 29 to September 4), the tracks placed 45th and 42nd, respectively. On the UK Official Chart's Singles Chart Top 100 for September 5, "Takedown" reached 24th and "Strategy" climbed to 32nd, marking the group's highest positions to date.
Twice is continuing their activities with the release of their fourth full-length album "This Is For," their sixth Japanese studio album "Enemy," and a headlining appearance at "Lollapalooza Chicago." Their sixth world tour, which began with a concert in Incheon in July, will continue through Osaka, Aichi, and Fukuoka in Japan; Tokyo and Macau in September; Bulacan in the Philippines, Singapore, and Kuala Lumpur, Malaysia in October; Sydney and Melbourne, Australia in November; and Kaohsiung, Taiwan, Hong Kong, and Bangkok, Thailand in December.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
