Raemian's First Brand Heritage Exhibition Runs Until November 2
Samsung C&T Corporation's Construction Division (hereafter Samsung C&T) announced on September 9 that it will be operating a new season exhibition showcasing the history of the Raemian brand at the Raemian Gallery in Munjeong-dong, Songpa-gu, Seoul, until November 2.
The theme of this exhibition is "A.P.T. Moment," which captures spatial designs and the heritage of Raemian that anyone who has lived in an apartment can relate to. "A.P.T." stands for Apartment, People, and Time. The exhibition is divided into three zones: the "Apartment Zone," which presents the history of Raemian; the "People Zone," which features apartment blueprints; and the "Time Zone," which displays photos and writings submitted for the Raemian Memories Contest.
Focusing on Raemian's heritage, the exhibition displays TV commercials from the era of cathode-ray tube televisions, actual props used during filming, real customer move-in contracts, and print advertisements, conveying both the brand's past stories and the footsteps of Raemian's history.
The exhibition also features a video restored by AI, composed of photos taken by residents themselves, capturing moments with Samsung Apartments and Raemian, allowing visitors to see Raemian's past, present, and future at a glance. In addition to various photo zones using vintage props-such as a room with a cuckoo clock and a Titanic movie poster, or a utility room with laundry hanging-there is also a trick art space.
On September 19, Professor Lee Hosun, a family counseling expert, will be invited to host the "Raemian Healing Talk Concert" on the theme of family communication. On weekends, visitors can participate in the "Raemian Sharing Atelier," where they can make worry doll keyrings themselves.
Jung Suyeon, director of the Raemian Gallery, stated, "The Raemian Gallery aims to be a space that offers customers a positive experience of the Raemian brand and suggests diverse lifestyles," adding, "This year, we will provide customers with a differentiated experience through more immersive brand exhibitions, transformed spaces, and a variety of content."
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