Stock Soars 3,000% in a Day... The Spectacular Comeback of 'Worldcoin' [Bitcoin Now]

Eightco Holdings Adds Worldcoin to Reserve Assets, Shares Surge 3,000%
Worldcoin Jumps Over 100% as Digital Asset Treasury Strategies Gain Popularity Among Public Companies

Worldcoin (WLD), the cryptocurrency created by OpenAI CEO Sam Altman, has nearly doubled in value over the past few days. This surge is attributed to a Nasdaq-listed company announcing its strategy to adopt Worldcoin as a key reserve asset, which has significantly boosted investor sentiment. Recently, some publicly traded companies have been purchasing cryptocurrencies as a strategy to enhance their corporate value. Worldcoin appears to have benefited from this trend.

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According to CoinMarketCap, a global cryptocurrency market tracker, Worldcoin was trading at $1.9502 as of 4 p.m. on September 9, 2025. This represents an increase of over 100% compared to $0.8912 at noon on September 2, 2025.

Worldcoin is a cryptocurrency developed by Tools for Humanity, which was co-founded by Sam Altman, CEO of OpenAI. It began trading in earnest after being listed on major cryptocurrency exchanges in July 2023. In March 2024, its price climbed as high as $9.8412.

However, concerns about Worldcoin's distribution method led to a decline in its price. Worldcoin distributes tokens to users who verify their iris using a device called an "Orb." The handling of personal data through iris recognition became an issue, and as a result, regulatory actions in some countries caused the price to fall below $1.

The recent surge is attributed to Eightco Holdings, a Nasdaq-listed company specializing in e-commerce inventory capital and management. Previously, the company had no direct ties to cryptocurrencies.

On September 8, 2025 (local time), Eightco Holdings announced a $250 million private placement to adopt Worldcoin as a major financial asset. The company also plans to change its Nasdaq ticker from "OCTO" to "ORBS," a name reminiscent of Worldcoin's Orb device.

Immediately after the announcement, Eightco Holdings' share price soared from $1.45 to $45.08, marking an increase of about 3,000% in a single day. This announcement by Eightco Holdings also impacted Worldcoin's price.

Experts note that the recent surge reflects a broader pattern where publicly traded companies have seen their stock prices soar after adopting cryptocurrencies like Bitcoin and Ethereum as strategic assets. For example, in the past, Strategy (formerly MicroStrategy) saw its stock price jump more than 2,600% over five years after starting to purchase Bitcoin. In South Korea, Bitmax is a representative case.

Kim Minseung, head of Korbit Research Center, explained, "Recently, a digital asset treasury (DAT) strategy, where listed companies purchase large amounts of cryptocurrency to enhance corporate value, has become popular. The recent surge in Worldcoin can also be seen as part of this trend."