[Click e-Stock] "Revu Corporation to Benefit from Short-Form Market Growth"

On September 9, LS Securities analyzed that Revu Corporation is expected to benefit from the growth of the short-form market. The performance of Shotdu, which has been consolidated since the third quarter of last year, is increasing.

Jo Eunhae, a researcher at LS Securities, stated, "As the influence of influencers on consumer decision-making grows and advertisers' preference for influencer marketing increases, Shotdu has been experiencing steady growth." She explained, "As of the first half of this year, Shotdu secured 517 contracts, growing alongside the short-form market."

She further estimated, "Revu Corporation is projected to achieve sales of 59.1 billion won and operating profit of 9.9 billion won this year," adding, "These figures represent increases of 21% and 33%, respectively, compared to last year." She emphasized, "By business segment, Revu's sales are expected to reach 43.5 billion won and Shotdu's sales 14.9 billion won, with Shotdu's sales anticipated to rise by 173% year-on-year."

Researcher Jo predicted, "In the second half of this year, overseas sales through major demand sources such as cosmetics and food and beverage will increase rapidly," adding, "The accompanying benefits from domestic brands' overseas expansion will be clearly reflected in the numbers."