Museum and Memorial Hall Searches Surge by 2.4 Times Year-on-Year
Temple Visits Up 45.2%, Markets Rise 28%
The popularity of the Netflix animated film "K-Pop Demon Hunters," themed around K-pop, has led to an increase in visitors heading to museums and temples.
On September 8, T Map Mobility announced that, based on an analysis of driving data from July to August over the past two years, trips to museums, temples, and markets have increased compared to the previous year.
Map Mobility announced on the 8th that, based on an analysis of driving data from July to August over the past two years, trips to museums, temples, and markets have increased compared to the previous year. Photo by T Map Mobility
Among these, searches for museums and memorial halls on T Map increased by 2.4 times compared to the previous year. The National Museum of Korea, at the center of the K-Pop Demon Hunters craze, saw a 122.7% increase in searches compared to 2024, as the "Myuz" (museum + goods) consumer culture spread. The War Memorial of Korea and the Gyeongju National Museum also experienced a rise in searches, thanks to the vacation season and special exhibitions.
Visits to temples, where visitors can directly experience traditional Buddhist culture, increased by 45.2% compared to last year. Naksansa Temple in Yangyang and Bulguksa Temple in Gyeongju ranked high in popularity, while Baekdamsa Temple in Inje and Woljeongsa Temple in Pyeongchang newly entered the rankings.
Traditional markets also saw a 28% increase in searches year-on-year, boosted by the effect of livelihood recovery consumption coupons. Sokcho Tourist & Fishery Market, Gangneung Central Market, and Jumunjin Fishery Market maintained their positions at the top.
A T Map Mobility representative stated, "As trips to museums, temples, and markets have increased, interest in K-Heritage in everyday life has become more pronounced. We will continue to analyze driving data in greater detail to capture lifestyle changes and further enhance our services so that users can more easily find and enjoy the destinations they want."
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