Popular K-Beauty Brands Including Medicube and Beplain Join the Event
Hwahae Global announced on September 8 that it will hold its first offline event during Hwahae Week and operate a popup store at the main event hall on Basement Level 1 of The Hyundai Seoul.
Hwahae Week is Hwahae's signature promotion, offering discounts on leading brands and products from Hwahae Shopping each quarter. This event will take place both online and offline from September 8 to September 18.
This popup store, under the concept of "Hwahae Beauty Travel," will showcase 10 K-beauty brands curated directly by Hwahae. A variety of interactive programs, including hands-on trials of beauty products and skin concern diagnostics, will allow customers to enjoy a journey to discover the brands and items that best suit them.
The event will feature brands such as Gyeolhouse, Needly, Laviang, Medion, Medicube, Beplain, Be Green, Celladix, Irecipe, and Tove. Hwahae's best-ranking and award-winning products will also be offered at special prices.
Kim Kyungil, CEO of Hwahae Global, stated, "We have planned a unique Hwahae beauty festival that spans both online and offline so that not only Hwahae users but also popup store visitors can enjoy Hwahae Week. We hope this event brings customers the joy of discovering new beauty brands."
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