Personalized Recommendations Enhanced on Blog Home
Tailored AI Suggestions and Community Features Coming Soon
Expanded Reaction Emojis and New Slogan and Logo Revealed
Naver Blog is celebrating its 22nd anniversary by undergoing a revamp that includes AI-based recommendations, a new blog homepage, and the introduction of community features.
On September 8, Naver unveiled this overhaul plan, introducing a new slogan for its blog service: "Discovery of Records, Joyful Connections." The company also revealed a new logo symbolizing the journey from recording to expanding relationships.
Naver Blog is celebrating its 22nd anniversary with a revamp that includes AI-based recommendations and a new blog homepage. The main screen of the mobile app featuring the new blog homepage. Provided by Naver
Naver Blog was launched in 2003. As of August, it has accumulated over 3.3 billion posts and more than 37 million blogs.
First, Naver Blog will further strengthen its AI-based personalized recommendations. Moving beyond recommendations based on age, gender, and topics, the platform will now analyze neighbor relationships, interests, and activity history to suggest posts tailored to users' preferences and introduce new areas of interest.
On September 10, a new "Blog Home" with enhanced personalized recommendations will be introduced. The revamped Blog Home will recommend not only new posts from neighbors but also content reflecting users' interests and neighbor relationships. Users will be able to discover popular posts from neighbors, posts from recently visited blogs that may be of interest, and posts frequently viewed by users with similar interests. Previously, Blog Home only provided a collection of the latest posts from neighbors.
A new sorting feature based on relationship strength will also be introduced, allowing users to prioritize posts from neighbors with whom they interact more actively. This feature will be tested with some users and gradually expanded.
Starting with the homepage revamp, Naver Blog plans to add personalized recommendation technology to the "Recommendation Tab," which currently suggests posts by topic and age group, within this year. A new tab will also be created to provide an overview of trending content, bloggers, and trends within the blog community.
Communication features among users will also be enhanced. Starting September 10, the reaction emojis for blog posts will expand from the existing "Like (Heart)" to six types, including "Funny" and "Amazing." Additionally, a widget feature will be launched, allowing users to add various widgets-such as Q&A and polls-to their blog main page.
Naver Blog also plans to introduce community features that enable users with similar interests and tastes to create content together and share information. Examples include participating in blog challenges with neighbors or sharing curated interests with other users.
Lee Ilgu, Head of Naver Content Services, stated, "Naver Blog has continued to provide stable service centered on the intrinsic value of recording, earning users' steady love and trust for over 20 years. The next phase of Blog will be a 'shared blog' where bloggers, based on their accumulated records, can discover new interests and trends, gain creative inspiration, and expand their relationships through the records of those they are connected with."
Meanwhile, in line with the Blog Home revamp, Naver Blog will hold the "Blog Home Treasure Hunt Event" from September 10 to 23. Users can participate once a day through the blog app, and Naver Pay points will be awarded by lottery.
Naver Blog is celebrating its 22nd anniversary by undergoing a revamp that includes AI-based recommendations and a new blog homepage. Direction of Naver Blog's revamp. Provided by Naver
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