Over 400 Brands Across All Categories
Up to 40% Extra Discounts and Special Brand Promotions
Exciting Prizes, Events, and Performances
A Festival Filled with Entertainment and Shared Experiences for Customers
Lotte Mall Dongbusan Branch will hold its largest-ever "11th Anniversary Celebration" from September 11 to 21 as a gesture of appreciation to its customers.
This grand event commemorates the 11th anniversary of the Dongbusan Branch's opening, featuring participation from over 400 brands across all product categories, including fashion, kids, sports, and golf. The festival will offer an unprecedented shopping experience with additional discounts of up to 10-40%, price reductions, and special promotions on popular items by brand, all happening simultaneously.
New experiential events and pop-up stores will be featured, such as the "Catch! Tinyping Pop-up Store (September 13-28)," the "Dongbusan Pet Square Grand Opening Pet Festival (September 20-21)," and the "Shake Shack Pop-up Store (September 4-21)."
Key brand promotions and events will be concentrated, including grand opening celebration events for newly opened brands like The North Face, Wilson, and KKST, a Crocs special deal at around 10,000 won, up to 50% off breakfast specials at Tasty Ground, and 5,000 won discount coupons for food and beverage outlets.
On the first floor of the Maison Hall, the "Yeoju Insect Museum," which set a record for the highest number of daily visitors last month, will extend its exhibition through October. From September 13 to 28, the first-floor shopping mall and The Square Plaza will feature the Catch! Tinyping Pop-up Store and Food Zone, open at all times for families with children.
During the event period, there will be a variety of exciting activities for families, including the debut of a giant Hachuping balloon (opening September 19), a photo booth, mascot costume events every weekend, and a sing-along performance for children on September 20.
On September 13, the first Dongbusan Art Competition will be held for families with children. All participants will receive various souvenirs and can enjoy experiential events such as face painting, toy crane games, photo booths, and a tall clown balloon event.
Special prize giveaways will also be available for customers who make purchases during the anniversary celebration. A wide range of prizes, including round-trip Air Busan flight tickets, hotel stays, an iPhone Pro 17, an LG robot vacuum cleaner, and Outback Steakhouse meal vouchers, will be offered through on-site entries.
Yoon Hyungjin, the manager of Lotte Mall Dongbusan Branch, stated, "Through integrated experiential marketing that combines shopping, culture, and relaxation, we aim to provide customers with an unforgettable experience," adding, "With this anniversary celebration, we strive to become the region's top store by offering even greater benefits to our customers."
Lotte Mall Dongbusan Branch (Night View).
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