SSG.com to Hold First Offline Pop-up in Seongsu-dong: "Mijium" Festival Announced

Held from October 15 to 19
Over 100 partner companies participating
Carefully selected grocery and beauty brands
Ticket sales begin on the 15th

SSG.com announced on the 8th that it will open its first offline pop-up store in Seongsu-dong next month. The company plans to expand customer engagement by showcasing signature foods and beauty products from its partner brands through exhibitions and experiential content.

From the 15th to the 19th of next month, SSG.com will hold its first offline festival since its founding, "Mijium," for five days at S Factory Building D in Seongsu-dong, Seongdong-gu, Seoul.

The concept is "Selected Museum." SSG.com has curated a space of 4,700 square meters (1,425 pyeong) where visitors can experience carefully selected grocery and beauty brands as if touring a museum.

Together with more than 100 partner companies, SSG.com has prepared exhibition content across five themes: "Gourmet Street," featuring products developed in collaboration with star chefs; "Delight Zone," which brings together booths from leading food companies such as CJ CheilJedang and Nongshim, as well as ingredient suppliers; "Sweet Zone," focused on desserts and premium fruits from brands like Camel Coffee, Benson, and Haagen-Dazs; "Beauty of SSG Zone," where popular beauty brands such as Byredo, Est?e Lauder, SK-II, and Aestura are gathered; and the rooftop "Mijium Stage," where visitors can enjoy autumn weather, performances, and food together.

In addition to the themed exhibitions, a variety of entertainment will be offered. "Gourmet Street" will feature cooking talk shows by star chefs, while "Mijium Stage" will host busking performances by indie artists selected by Hyundai Card.

Ticket sales will begin on the 15th. The regular price is 30,000 won, but members of the "Shinsegae Universe Club" and customers using the Hyundai Card SSG.com PLCC will receive up to a 50% discount depending on the time and conditions of purchase.

Bang Seungjae, Head of Marketing at SSG.com, said, "We planned this event to meet customers with a variety of attractions and content in Seongsu-dong, a district that leads consumption trends. It will be an opportunity to experience all the carefully selected brands and products of SSG.com in one place."