Peace & Bless Opens First Flagship in Hannam-dong
Experience "Peace and Blessings Delivered by Fabric" Through Art, Workshops, and Signature Collections
A New Creative Lifestyle Destination with Sensory Brand Spaces and Special Opening Events
Peace & Bless will open its first flagship store in Hannam-dong on Friday, September 5, 2025. Hannam-dong is a creative lifestyle hub where culture, gastronomy, and creativity coexist. Peace & Bless brings its brand motto, "Peace and Blessings Delivered by Fabric," to life through a sensorial brand space experience in this vibrant neighborhood.
The first floor of the flagship features a Fabric Art Space, designed as a tunnel made of pure white fabric layers, offering visitors a sense of comfort and beauty that only fabric can provide. At the end of the tunnel, a Media Art Space presents media artwork inspired by nature, allowing guests to fully experience peace and relaxation as if on a bed. The adjoining Art Workshop area invites visitors to engage their senses in the beauty of fabric through embroidery, drawing, and other activities.
The second floor of the flagship operates as a showroom where the full range of Peace & Bless products is displayed and available for purchase. Alongside the bedding collection, the showroom features loungewear, sleepwear, travel blankets, cushions, tote bags, and premium curtains. A white fabric chandelier suspended from the high ceiling completes the living space, offering a comprehensive experience of the brand's lifestyle. The signature product, the Angel Duvet, is crafted from 60-count high-density bio-washed cotton with frill details, delivering an elegant sensibility. The showroom also showcases a variety of styles, including a Toile de Jouy pattern created in collaboration with artist Kim Jeongsu, a stripe pattern hand-drawn by CEO Heo Jina, and bedding made from 130-count premium cotton, providing a broad selection tailored to diverse customer lifestyles.
The third floor of the flagship is a cozy space with an outdoor terrace, where a lounge for Peace & Bless customer consultations will operate by reservation.
"The opening of our first flagship marks the starting point where people can directly experience the 'peace and blessings delivered by fabric' that Peace & Bless pursues. I hope many will find a moment of rest and inspiration here," said CEO Heo Jina in a message commemorating the flagship opening.
To celebrate the opening, various programs will be offered, including an Angel Sachet workshop, a first-come, first-served Angel Sachet giveaway event for Angel Duvet purchasers, and a hashtag campaign.
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