Kumho Tire Logo to Appear on Leicester Tigers Jerseys
Kumho Tire (CEO Jung Iltaek) has signed a sponsorship agreement with the European rugby club Leicester Tigers in the United Kingdom and will become its official sponsor.
(From left) Richard Lyons, Head of Kumho Tire UK, and Andrea Pinchen, CEO of Leicester Tigers, are taking a photo after signing the MOU. Provided by Kumho Tire
According to Kumho Tire on September 5, the company will officially sponsor the Leicester Tigers for five seasons, from the 2025 season through 2030, under this newly signed partnership.
The Leicester Tigers are a prestigious rugby union club based in Leicester, England. Since their founding in 1880, they have consistently remained at the top tier of Premiership Rugby.
With two European Rugby Champions Cup titles and numerous Premiership victories, the Leicester Tigers are regarded as one of the most influential rugby clubs not only in the United Kingdom but also across Europe.
Rugby, known for its intense physical contact and sophisticated tactical elements, has captivated fans worldwide and is now a globally beloved sport. In England in particular, rugby ranks alongside football as one of the most popular sports, boasting hundreds of thousands of passionate fans and enjoying immense popularity rooted in its long history and tradition.
Through this sponsorship agreement, Kumho Tire will display its logo on the Leicester Tigers' uniforms and actively promote the Kumho Tire brand on LED screen boards, the official website, and social media during league matches held at the team's home stadium, Mattioli Woods Welford Road Stadium.
Kumho Tire also plans to carry out joint events and promotional activities with the Leicester Tigers, directly engaging with the club's large global fan base.
Lee Kangseung, Vice President and Head of Kumho Tire Europe, stated, "We are delighted to form a partnership with the prestigious Leicester Tigers, one of the most popular rugby teams in Europe. Through this partnership, we aim to further strengthen Kumho Tire's brand recognition in the United Kingdom and global markets and actively pursue various initiatives to enhance our brand's premium value."
Meanwhile, Kumho Tire has established official global partnerships with renowned football clubs such as AC Milan in Italy, Tottenham Hotspur in the United Kingdom, and Eintracht Frankfurt in Germany, leading the way in global sports marketing.
Recently, the company also signed a strategic partnership with the prestigious French rugby club Stade Toulousain, and continues to expand its global reach and invest in various marketing activities to further enhance its premium brand value.
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