KCosmemall is accelerating its entry into the Taiwanese health and beauty (H&B) market by launching its products in all branches of Tomod's, a major retail channel in the country.
This move is significant not simply as an expansion of overseas distribution, but as a signal that K-Beauty is becoming part of local consumers' everyday purchasing patterns. Tomod's is a leading health and beauty chain in Taiwan, offering cosmetics and daily necessities, and is a lifestyle-oriented store that consumers naturally visit on their way to and from work or during weekend shopping.
Yoon Donghyun, CEO of KCosmemall, stated, "The core of our strategy is to connect the influence of K-Beauty, which has been proven online, to the offline market," adding, "With our entry into Tomod's in Taiwan, we will further enhance both the accessibility and experiential value of K-Beauty across Asia."
KCosmemall has already showcased new brand experiences to local buyers and consumers at the 2025 K-Beauty Expo held in Taipei, confirming the market's potential. Launching in all Tomod's branches is the first case of realizing this potential through a concrete distribution channel.
Going forward, KCosmemall plans not only to launch its products, but also to strengthen brand affinity in the Taiwanese market through local customer engagement marketing, retail collaboration events, and customized product lineups.
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