Serin Company’s Skincare Brand "Round Lab" Officially Launches at POYA in Taiwan

Serin Company Co., Ltd.'s clean beauty brand Round Lab has confirmed its launch at all locations of POYA, Taiwan's leading health and beauty (H&B) retail chain, accelerating its expansion into the global market.

With this entry, Round Lab has secured an offline sales network that allows it to directly reach local consumers at more than 500 POYA stores across Taiwan. In particular, POYA is a major H&B channel with a broad consumer base in Taiwan, and is expected to serve as a key platform for increasing Round Lab's brand awareness and driving sales growth.

Round Lab, together with its global distribution partner KCOSMEMALL, participated in the '2025 K-Beauty Expo Taiwan' held in Taipei last August, where it received significant attention from local buyers and consumers. This entry into POYA is the first distribution achievement based on the results of that exhibition and is considered a meaningful milestone in its global expansion.

Yoon Donghyun, CEO of KCOSMEMALL, stated, "Round Lab’s entry into all POYA stores will serve as an important stepping stone in strengthening the brand’s presence in the Taiwanese market," adding, "We are planning to expand our offline channels so that consumers can also find Round Lab at department stores and key platforms within Taiwan."

Round Lab plans to further expand its offline-focused sales network, including department stores and major online platforms in Taiwan. Through collaboration with KCM TW, the official branch of KCOSMEMALL, the company aims to strengthen its integrated online and offline distribution strategy and localized marketing, solidifying its position as a leader in the spread of K-beauty.