Shinsegae Casa Expands Premium Bedroom Furniture Lineup
Introducing "Aster" and "Granada" Bed Frames
Elevating the Materasso Heritage Collection Experience
On September 4, Shinsegae Casa announced the launch of two new bed frames designed to harmonize with its luxury mattress collection, Materasso Heritage.
With these new products, Shinsegae Casa aims to expand Materasso’s bedroom furniture portfolio and strengthen its lineup of top-tier products, further solidifying its position as a premium sleep-focused brand.
Shinsegae Casa strengthens its premium bedroom furniture lineup by launching the high-end bed frames 'Aster' and 'Granada'. Shinsegae Casa
The new product, ‘Aster,’ features a modern vintage design that offers a contemporary reinterpretation of the Art Deco style. The 135cm tall headboard and 80cm tall footboard evoke the image of a classic canopy bed, while the walnut veneer material creates a sense of refined elegance.
The bed legs are crafted from solid beech wood with a curved finish, adding both stability and grace. The headboard is filled with high-density foam, providing lasting comfort even during extended periods of use. The bed base is available in two height options: 165mm and 210mm. When paired with the newly released ‘Aster Side Table,’ the interior’s aesthetic appeal is enhanced, while practical storage capabilities help create a more complete bedroom space.
The other new product, ‘Granada,’ draws inspiration from the relaxed sunset ambiance of southern Spain’s Granada, featuring a subtle beige-toned fabric that creates a warm and cozy bedroom atmosphere. The restrained square silhouette and textured fabric combine for a timeless design that is both modern and seamlessly blends into any setting.
The corners utilize a ‘piping’ technique, where the fabric is rolled to create a rounded edge, maintaining the straight silhouette while enhancing durability against frequent contact. The 25cm-thick headboard is filled with a blend of high-density foam and microfiber, offering comfortable support even without additional cushions. The top surface is practical for placing small items. The bed base is available in two height options: 155mm and 210mm.
A Shinsegae Casa representative stated, “‘Aster’ and ‘Granada’ are bed frames that allow customers to experience the luxury sensibility of Materasso’s Heritage Collection throughout the entire bedroom space. Materasso will continue to expand its identity as a premium sleep brand by offering a comprehensive range of bedroom furniture, including not only mattresses but also bed frames and more.”
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