KB Financial Group to Serve as Lead Partner of 'Kiaf SEOUL' for Second Consecutive Year

KB Financial Group announced that it will participate as the lead partner for the second consecutive year at 'Kiaf SEOUL 2025', which will be held at COEX in Seoul from September 3 to 7.

Since its inception in 2002, Kiaf has established itself as the largest art fair in Korea and a bridge connecting the Korean and international art markets, securing a solid position over the past 20 years. This year, under the theme of 'Resonance', 175 galleries from more than 20 countries around the world will participate.

KB Financial Group will once again serve as the lead partner of Kiaf this year, following last year. For this event, the company plans to offer cultural and artistic content and customized programs for customers, inspired by the motif 'The Moment of Stars (The Most Brilliant Moment in Life)'. In particular, at the KB Special Hall located on the first floor of COEX, visitors can experience interactive media art by artist Lee Dayeon, who won the KB Star Award at the 'Zoom-In' special exhibition for emerging artists at the Korea Galleries Art Fair in April.

In addition, all visitors to the event can enjoy a range of tailored programs, including 'KB Art Stadium' where they can view works by emerging artists; the classical concert 'Kiaf Classic' (featuring Sunwoo Ye-kwon and the Arete Quartet); growth programs for aspiring young artists such as 'Artist Talk' and 'Drawing Class'; and special programs for children such as 'Kids Art Class' and 'Kids Docent'.

A representative from KB Financial Group stated, "We will continue to engage with our customers through differentiated cultural events that connect art and finance, solidifying our role as a leading group in culture and the arts."