Third Annual Music & Media Festival
to Be Held for Two Days on September 5 and 6
at the Special Outdoor Stage in Mangyeong-dong
The Jinju M2 (Music & Media) Festival, known as Jinju’s premier youth event representing “music & media,” is set to fill the Namgang riverside with the energy of youth in late summer through a variety of events, including performances by famous artists such as Apink and an EDM party.
The Jinju City Government and the Jinju Culture & Tourism Foundation announced on September 3 that the Jinju M2 (Music & Media) Festival will be held for two days on September 5 and 6 at a special outdoor stage on the Namgang riverside in Mangyeong-dong.
Hosted by Jinju City and the Jinju Culture & Tourism Foundation and organized by KNN Co., Ltd., the Jinju M2 Festival is a signature summer youth festival that has evolved from the existing Jinju Music Festival into a customized event for Millennials & Gen Z. The festival was originally scheduled for August 8 and 9, but was postponed to these dates to prevent safety accidents due to increased discharge from the Namgang Dam caused by heavy rainfall.
This year’s Jinju M2 Festival continues its identity as a festival for young people in the western region of Gyeongnam, where large-scale pop culture festivals are rare, and is being prepared with a variety of events and performances by popular artists to further establish itself as the region’s representative summer festival.
In particular, the festival has expanded the stage and increased the number of floating seats to 300, allowing visitors in the “standing zone” to enjoy performances by invited artists up close. In addition, those who pre-book seats on the floating stage will receive Jinju Love Gift Certificates, a measure aimed at revitalizing the local economy.
During the festival, from 7:30 p.m. to 8:00 p.m., there will be an EDM DJ party, followed by a media performance from 8:00 p.m. On the first day, there will be a “Rap Beat Contest” (with six rap teams and four beatbox teams selected through preliminary rounds), along with celebratory performances by invited artists BewhY and Kid Milli, who are participating in the rap competition.
On the second day, a KNN broadcast recording will take place, and celebratory performances by invited artists Apink, Lun8, Lightsum, Han Yohan, and Angel Noise are scheduled, which are expected to greatly enhance the festival atmosphere and draw enthusiastic responses from the audience.
In addition, the festival will feature the “All Night Market” alongside the Jinju Beer Food Zone, offering a night market experience with food, which is expected to increase visitor satisfaction. The festival is also preparing to welcome guests by expanding convenience facilities such as shaded rest areas and mist zones to help visitors cope with the heat.
This year’s Jinju M2 Festival is expected to become a signature summer event unique to Jinju, a city specializing in nighttime tourism, in connection with the “2025 National Heritage Media Art Jinju Fortress,” which has been successfully held around Jinju Fortress since August 15.
Mayor Jo Kyu-il stated, “The Jinju M2 Festival is a customized summer festival for Millennials & Gen Z, where you can enjoy both music and media, making it a wonderful event to forget the summer night heat. I hope everyone will fully enjoy the diverse and attractive content available only in Jinju from August to September, including the National Heritage Media Art Jinju Fortress, Jinju National Heritage Night Tour, Namgang Starry Night Picnic, Night Jasullang Tour, and accommodation promotions.”
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