aespa to Launch 'Rich Man' Popup Store in Seoul
Expanding to Los Angeles, New York, and Major Cities in China
On September 3, SM Entertainment announced that the group aespa will open a popup store to celebrate the release of their new mini album.
The promotion popup for their sixth mini album, 'Rich Man,' titled 'Week #RichMan Popup @Seoul,' will be held from September 5 to 12 at the Hyundai Card Music Library and Hyundai Card Vinyl & Plastic on Itaewon-ro, Yongsan-gu, Seoul. Except for the time slot from noon to 1 p.m., which is reserved exclusively for fan club membership holders, visitors can enter on a first-come, first-served basis at the venue.
At the Music Library, there will be an exhibition reinterpreting the album's concept, and fans will have the opportunity to try out the 'Superstar SM' rhythm game based on the title track 'Rich Man' ahead of its official release. At Vinyl & Plastic, a variety of interactive experiences will be available, including a custom photo card kiosk, card cover sticker machine, and random capsule machine, as well as merchandise sales for the album.
The popup will start in Seoul and expand to Los Angeles and New York in the United States, as well as major cities in China. In China, in collaboration with QQ Music, the popup will be held in seven cities-Beijing, Shanghai, Nanjing, Wuhan, Hangzhou, Shenzhen, and Qingdao-from September 5 to 26.
aespa's sixth mini album will be released digitally at 1 p.m. on September 5, with the physical album also available on the same day.
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