"EPL Trophy Comes to Korea"... Guinness to Operate Pop-up Store in Gwanghwamun

Guinness Hosts Pop-Up Featuring the EPL Trophy, September 27-28
Meet Manchester United Legend Michael Carrick at the Fan Signing Event

Guinness, the world’s top-selling stout brand from premium liquor company Diageo, is launching a new sports campaign titled "Lovely Day for a Guinness."

Designated as the official beer and official non-alcoholic beer of the English Premier League (EPL) since last season, Guinness announced on September 3 that it will operate a pop-up store at the Gwanghwamun Kukho Building from September 27 to 28. This pop-up store will offer a special opportunity for visitors to see the actual EPL trophy up close.

Additionally, a variety of programs have been prepared so that visitors can experience the excitement of the EPL. At the EPL Trophy Photo Zone, guests can commemorate the world’s top football league by taking special photos, and at the ID Card Creation Zone, they can create a personalized ID card featuring their photo from the photo zone, capturing their passion and affection for football. The Game Entertainment Zone will offer a range of game content that brings the vibrant atmosphere of the stadium to life.

Finally, at the Guinness Bar set up within the event venue, guests can enjoy the rich flavor of Ireland’s premium stout. The bar will allow visitors to experience a variety of products, from the fresh "Guinness Draught" to the non-alcoholic "Guinness 0.0."

On September 28, a fan signing event will be held where visitors can meet Michael Carrick, the legendary player from the famous EPL club Manchester United FC. From September 3 to September 16, a total of 50 customers who purchase two bundles of Guinness Draught or two bundles of Guinness Cold Brew through CU Smart Order will be selected by lottery to participate in the fan signing event with EPL legend Michael Carrick. Opportunities to attend the fan signing event will also be offered through sports pubs and the official Guinness Instagram account.

Jung Donghyuk, Executive Director of Marketing at Diageo Korea, stated, "The 'Lovely Day for a Guinness' campaign, presented in partnership with the EPL, will be a festival that delivers unforgettable joy to both EPL fans and beer enthusiasts," adding, "Guinness will continue to create opportunities to connect with football fans as the official beer of the EPL."