Samsung Unveils Immersive Media Art at Seoul Station
Galaxy Z Fold7 Unfolds Like a Traditional Screen
Blending AI Features with Korean Artistic Heritage
Starting with Seoul Station, Samsung Electronics is unveiling large-scale media art digital outdoor advertisements themed around the Galaxy Z Fold7 and Flip7 at major landmarks across Seoul.
Samsung Electronics' Galaxy Z Fold7 and Flip7 large-scale media art digital outdoor advertisement displayed at Seoul Station. Provided by Samsung Electronics
Since September 1, Samsung Electronics has launched a panoramic, large-scale media art advertisement inside Seoul Station. With an impressive total length of 91 meters, a height of 5.5 meters, and an area of 610.5 square meters, the display offers an immersive viewing experience.
This media art highlights Korean artistic elements, featuring the Galaxy Z Fold7 unfolding in the shape of a traditional folding screen and the Galaxy Z Flip7 blending naturally with Korean folk paintings. It uniquely combines traditional imagery with the latest Galaxy artificial intelligence (AI) features.
Through 'Generative Edit,' viewers can see the male model's clothing change, and with 'Gemini Live,' both the male and female models receive personalized recommendations for the most suitable traditional Korean hat and hair ribbon, respectively.
Riding the recent Korean culture boom, Samsung Electronics aims to spotlight its new foldable products and Galaxy AI features in a highly engaging way by combining the beauty of traditional Korean folk paintings with modern technology through this media art.
Starting September 5, the media art digital outdoor advertisements will also be showcased at major Seoul landmarks, including Shinsegae Square in Myeong-dong, KT Square in Gwanghwamun, COEX Mall in Gangnam, and Grove Way inside One Grove in Magok.
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